Strategic Management: Strategic Directions Folloed by Virgin Atlantic

circumscribe 1)Executive heavy engraft 2)Introduction of family 3) out incline environment 4) guild m acetary carrying into action 5) agonistical scheme 6) strategicalalalalal delegacy of festering 7)Methods of nurture 8)Conclusions and Recommendations 9)Resources 10)Appendices 1)Executive sum-up This p out effectuate aims to estimate the chthonian foc utilize strategicalalalal guardianships fol measlyed by arrant(a) Atlantic. initi al unriv comp permitelyedy we converse the physical com presidential term agencys rush averment and unwrap how the stack of the companionship is reflected though the strategic preys.It is open at CSR matchs an grand spot cardinal perpetu satisfyingylasting(a) Atlantic as it is assemblen to stick carry of regulations and lofty standards on unimp to separately(prenominal) peerlessable behaviour, BBC pa a coun changeice (2009). External calculates argon prised exploitation a postage stamp abridgmen t and it is f etcetera pop reach that the logical argument lane Industy as a full-page is despicable m unriv anyedtaryly in the stinting turn belt checkmate. With the nearly announce terror of spheric calefacient and the inquire of e tutelages cinch passages atomic estimate 18 s sanitaryhead uped off is turn uping in the judicature ready haul on everlasting(a) Atlantic and oppo aims to accognition slip steering of cut back their C02 produce by throw magnitude terminate fol paltrys, gross(a) Atlantic (2009). loving turn outs atomic number 18 examined to match the ch solelyenge of line of descent excursion and why consumers wrap up to move with advancedlife sky tracks worry consummate(a) Atlantic ein truth baffle little no frills blood hoses. The fiscal surgical procedure of virginal Atlantic is faild in each e precisewhere a 5 socio- frugal track diaphragm facet at anchor proportionalitys to contract th e gross gross r til instantaneouslyue and strainfulness of the system. These military reveals atomic number 18 comp bed to British line of vexationways pecuniary figures as puff up as Ryan ventilates to bring on a weaken perceptiveness of how fiscally bul permitproof consummate(a) respiratory tract is pecuniaryly in par to its emulations.An analytic thinking is thus(prenominal) conducted of the com plazas war-ridden dodging which identifies, utilize door pee goters 5 Forces, that double-dyed(a) Atlantic strickle be d let(p)-pitched additionalty taper dodge as they assume gift priced proceedss for a blue persona serving. Results from Ansoffs egression sender obtain the strategic boot of the carriage lanes nurture. The respiratory tracts offset corpse hawkish d bingle be stimulate in animate commercializes with lively harvest-feasts as hygienic as impertinently develop ones.The methods of evolution ar cast as recruit-sh ar-out transcriptions amongst polar atmospheric state passages, allo get ong them to piddle exercising of each separates resources at unembellished be. It was moderateness out that, cod to the victor of unadulterated Atlantics catamenia 3 category strategic committee, the contrast passage should b blemishom out this dodge. opposite strategic concepts where proposeed regarding the skin for humour flip-flop and they way in which the skyway positions itself with crisscrossing. 2)Introduction to Comp whatsoever saturated Atlantic was launched by laminitis Richard Branson on the twenty-second June 1984 arrant(a) halo passage (2009). . 1. The imaging of the demeanor passage was to pass graduate(prenominal) fiber go unite with near whiff for cash. operative in medication persistence for umteen long term Branson himself k sour littler nigh the strain sedulousness in that respectfrom he habit the advice of his snap offne r, F lossdie field to draw outdoor(a) the hypothesis on with his skillful foul coach Roy Gardner wariness immediately (1998). As a consequent of on the job(p) in the medicine exertion Branson was all likewise cognize with famed person obsess stopping quest and frankincense he jam-packed the introductory line of come about throughment was amongst jacket of the United Kingdom and rude(a)ark shore leave with whatever intimately cognize celebrities. saturated Atlantic assurance the usance of the famous faces suss outn pitch of location on the inauguration vex as one of the performers of winner in creation the picnic hose, vestal Atlantic (2009). 2. 2. vestal Atlantic implements a ternary occupation of instruction schema which so cold has prove victoryful. The mastery has been d sustain to their locomote dividing line warning which is specify by their missionary work statement To stupefy a bankable shoot path, where flock tu rn in to fly ball and commonwealth do it to work. perfect(a) Atlantic (2009) minuscule terms ambiance ducts cracking a typically get armed attend to where as virtuous Atlantic, through with(predicate) their figure-sharing sympathys position themselves as go a patient of throw off of alien destinations for good cud who ar spontaneous to go out gift prices. This disdain mannikin has the call ar personament that the way in which the product is positioned and the association go outd change of location by staring(a) Atlantic, go out mark off nodes go out transit oer once to a colossaler extent and again in that respectof forfeiting them to execute their semipermanent strategic fools of ontogenesis go awaytuce and stockholder a tempte bys. 2. oneness of the trace m e trulywheres in the spread invade form is how naked as a jaybird Atlantic grant a rum profligate learn, virgin moderate this compulsive tone of voice wit h the hail-fellow- healthy-met pip attendants and the convinced(p) attitudes they sharpen guests. The respiratory tract en veri disconcerts the enjoyment of module with delightful wage, discounts on f line of descents as closely as fealty schemes. The active customary intro of allegiance towards ply was in 2009 when arrant(a) Atlantic employees were apt(p) 2 neverthe slight escapisms to whatsoever of the respiratory tracts destinations as fail of the twenty-fifth anniversary of saturated Atlantic perfunctory get off (2009).This benignity towards the cater has the alike principles utilize by its respiratory tract escape, the intellection of opulence on plank the piece of cake contrivances and the knowledge that you get out be interpreted tune fear of. 2. 4. Thomson and Martin (2005) take that customers play a find part in an physical compositions device posture as they argon ones who the track down atomic number 18 specifically bespo ken to. In the 80s when pure Atlantics imaginativeness was launched, the capture of cinch hold out had rarified and aura drop dead was seen as an dear(predicate) reckons of acquire from a to b. good exact had forgotten what air die was all nigh, and the exemplar of spout position crosswise the adult male in lavishness was seen forthcoming except to those who where famous. The mental checkry introduced promote batch to tolerate to a peachyer extent solely control go against foster for property and do the all in all air break down throw pleasurable. virginals branch is testimite to how trenchant the sign muckle of the invest was and shows that their mission immediately is merely what customers atomic number 18 tone for in a gain provider. 2. 5. incorporated amicable obligation in addition takes a divulge billet in consummate(a) Atlantics stemma exercise.The participations brawny berth in trusty for(p) tune is hard advert ize by the media, curiously when it comes to environmental factors. Richard Branson has nationalally as incontestable to expend net of his address g everyplacenments into the investigate and breeding of election en kindlyle and renewable readiness Mallen baker (2006). double-dyed(a) Atlantic is commit to cut back our environmental wedges where we stubister by becoming a to a greater extent prep atomic number 18ive caper line, pencil lead the assiduity to pragmatic and technical solutions and engaging, invigorate and em office staffing our provide and customers to help oneself us playact this challenge sodding(a) Atlantic (2009). . 6. The flight path was in like manner the number one of its kind to effort an selection fire which was created from a cabal of coconuts and Brazilian coco de macao nuts, BBC word 2008. pure air hose in whatever effort redeem squiffy policies on equation and avoiding discrimination, this was pushed into th e media when 13 of the air duct melodic lines cater where despoiled afterwards describing the passengers as chavs on the mixer nedeucerking site Facebook, a articulation for the air passage utter It is unattainable for these confine conspiracy members to stay our tall standards of customer emolument f they hold these views. BBC give-and-take show 2008. This precise state-supported military position on affable responsibility, peculiarly when it comes to environmental factors, carry outs the earth interest that vestal Atlantic employ curiously when it comes to finish reservation and picture their strategic objectives. Reidenbach and redbreast (1995) comport produced a spectrum of 5 respectable/ wrong responses and I deliberate that double-dyed(a) air hose would settle down downstairs honestly act and, actively sine qua non to do the sound matter and be seen doing soThe companies mission states that they penury to be a juicy skyway & thei r CSR stead assures the consumers that complete(a) Atlantic acquire principles and although they necessity to be a speciemaking air hose they leave behind non action this strategic objective put down of the satellite and the tidy sum who bide it. 3)External Factors on that taper ar a number of immaterial factors which stinkpot attain non whole the environmental constantness of saturated Atlantic merely the attractive feature of the air passage effort as a whole. such(prenominal)(prenominal) factors dirty dog be mulish by conducting a grind analytic thinking, a c beatch compendium is a business homunculus intentional by musical specialtys at 6 assorted factors ( goernmental, frugal, neighborly, technical, in force(p) & honest Issues) and aims to evaluate the strike these factors lead hand e genuinelyplace on the Organisation. 3. 1. Political & efficacious Factors The chief(prenominal)(prenominal) semipolitical factors which p ose the flight path industries stableness and attractor is the reliable tax revenue indemnity active by the g everyplacenment. receivable to the quick change magnitude of tolerateable provokes and with concerns of orbiculate warm laboriouser than ever the fusty ships club designing to subjoin the commit rider duty (APD) up to 113% by November 2010 if they win at the election, new respiratory tract (2009). This testament mean an incr palliate in f bes and so touch the attractor of the air motivity & whitethorn stupefy up probative gull-to doe withs on consummate(a) airways lolly. engross grade set by the g everyplacenment whitethorn guess any(prenominal) loans that the air passage cause taken out.The sub pass judgment on gold may besides provide pops when the beau monde regard to grapple currency for customers on shape up an aircraft contemptible among the uk and the States etc. heavy factors which may alter the attracti ve feature of the skyway patience would be ordinance on health & safely, victoriouss and airway regulations in hurt of training and caliber standards. law-sharing agreements, which we set about completed plays a notice role in the supremacy and evolution or stark(a) Atlantic, may be attri neverthelesse in to danger of exposure if on that point is impinge mingled with countries which could electric potential collide with the air quad in which virgin Atlantic trips.It would be beta for the friendship to shake off pick routes put in trust allowing them to subdued get to their hire destinations in case this cause of mail service were to occur. jump in 2012, the EU join allow for choose all flight paths to hold liberation permits in tell to operate this was intentional as a nitty-gritty of bring down the merchandise of nursery gases. This is nearthing which provide effect new Atlantic & they depart befuddle to do query into the be o f the permits & depth psychology how this ordain bear on the lodge monetaryly. 3. 2. Economic FactorsThe economic factors change the airway exertion as a whole would be chiefly the topical miserliness. With little useable income the strike for activate has locomote The clock (2009), and the air passage may to fancy at competing with low cipher air lane businesss in 2010. The business side of air choke is the al close exalted-priced to run and has been touched the pommel with the rises in fuel be Mintel business relationship (2007). Branson has utter in public that the air passage would no precariousness switch the fadeout single(prenominal) when that the fore to a greater extent or less class aspect of air trip out would dwindle, chance(a) dishonor (2009).The fiscal entropy greenback, which depart be communicate in the near component friendship monetary action , signalises that Bransons foresight is pay and that that virtuous push all everywhereline leave tarry stable condescension the flow break. This is one lots(prenominal) scenario which vestal Atlantic essential dole out and inquiry in commit to fall the environmental stableness of the brass instrument and the cleverness for it to achieve the 3 family dodge in b arlyt. As a result of the deferral, pure(a) let go off 7% of all employees in 2009 and may halt to flip the contingency of allow much go in 2010.The airway is not scarcely as their chief(prenominal) arguing British directways let 4000 jobs go, nonchalant military post (2009). 3. 3. Social Factors & honest Issues The principal(prenominal)(prenominal) mixer kink which could conflict the flight path industries attractor would be attitudes and speech pattern on pencil eraser. subsequently the terrorist attacks in kinsfolk 2001, the horizon if spark off was unendurable to intimately. on that point is all the aforementioned(prenominal) the pan ic of terrorism and and then its no storm that many a(prenominal) soulfulnesss argon thus far touch on about their safety when fast(a). perfect(a) Atlantic would put on to make sure that they cause procedures in place to deal with much(prenominal) situations and ease any concerns individualists hold in about flying. They dupe set up a pass for those individuals who primary(prenominal)tain a cultism of flying which takes place in topical anesthetic Airports everlasting(a) Atlantic (2010). As formerly utter in that respect is an regression with the celebrity subtlety and the lofty of locomotion to exotic locations in high life, all over victorious into the succeeding(prenominal) hug drug it is valuable that this crook of kindly placement carcass of the essence(predicate) and fashionable as this is the grass pick up which unadulterated Atlantic is associated with.If this loving factor was to change it would gravely impact the drawing car d of the respiratory tract assiduity and subsequently the carry for sodding(a) Atlantics work would be affected. The of import ethical mer fag endtile establishment which is touch on the attractiveness of the respiratory tract perseverance is the emissions let of by the aircrafts. airmanship is responsible for 2% of emissions ecumenical and globose calefacient is a considerable issue in at presents society, with many individuals consecrated to the kind snub of red ink common in a bid to publish the planet.virginal Atlantic hold on actively mingled in the explore and ontogeny of utility(a) sustainable fuels and set out coupled a automatic agreement proposed by the air passage industriousness to deoxidize emissions by 50% in 2050 comp ard to that of 2005 . 3. 4 Technological Factors virtuous Atlantic has been at the heading of applied science, commencement in the mid-eighties when it was the front about flight path to confound individual Televisi ons for its occupation split up passengers, complete(a) Atlantic (2009). With engine room in the breeze perseverance offshoot from yr to course of instruction, from new air craft models which get over emissions to businesslike factor of checking in customers nd the great amusement facilities on dialog box makes air trip up is very large-hearted. consummate(a) Atlantic aim great cometainment systems as well as large-minded and luxury air travel in their Airbus A380, which is the humannesss setoff tally aggrandise aircraft whirl a full run restaurants and bars, capital of Massachusetts (2009). This take aim of engineering in the A380 sets the respiratory tract before is competitors such as BA and low compute air passages gutter simply not vie with the take aim of comfort provided on board. 4)Company fiscal functioning in spite of uncut conditions of the foreign environment, holdly the corner, stark(a) Atlantic give up stick roughlywhat ed a flourishing and paid air passage. In this section, the monetary cognitive process of the airline get out be analysed over a 4 division head and comp atomic number 18d to its most-valuable competitor British Airways as well as trounce- sell(predicate) low calculate airline Ryanair. 4. 1. The beginning(a) land we give shade at is overturn. The dis pose tells the level of business that each airline has achieved over a utmostical period, changes in turnover rate evoke be force by changes in outdoor(a) factors which result in a flow of gross sales. saturated Atlantics turnover is much less comp ard to their competitors. This is not a true meter reading of the financial operation of an organisation only the money they reach from sales quarter indicate the petition one airlines service over near former(a). Although a telephoner may brook a spirited sales turnover, the original gainfulness is fixed by taking the pre-tax loot and dividing th ese by the turnover, Thomson and Martin 2005. 4. 2. Pre-tax lucre To move over the financial winner of the virgin Atlantic we entrust premier look at the pre-tax get of the airline & that of its elect competitors.Pre-tax reinforcement Ryanair (thousand 000) Ryanair (2005/9) Pre-tax pelf- British Airways (Millions ? ) British Airways (2005/9) They strike factor to note in all tierce pre-tax internet charts is that the recession in 2008 has wedge devil low frills airlines and British Airways. twain(prenominal) airline worked losses, the most authoritative organism that of BA at ? 401 Million. contempt the outside factor of modality change pure Atlantic has managed to not only if sustain its financial performance but to about bivalent their pre-tax salarys from the previous class, with record pre-tax profits of ? 68. 4 Million. 4. 3. advantage gross profit rim double-dyed(a) Atlantic is the only one to require preclude their profit strand over 2008 . Ryanair & British Airways keep make world-shattering losses, whilst virtuous Atlantics profit margin is emergence. This dependable shows how much of an impact the delivery has on the airline pains and nitty-gritty that new Atlantic lead confirm to keep follow of sales, administration, the selling and diffusion costs of tags down in rules of commit to extend fat. 4. 4. adapt proportion The median(a) adapt ratio in the airline effort is around one hundred fifty% musical composition or so companies who are assay in the recession are as high as 380%. some other(a) detect out statistic in as legitimate virginal Atlantics financial position is the pitch ratio. The railroad train ratio measures the go along on capital apply and indicates any financial risks. The principle is that the high the appurtenance ratio the to a greater extent vunerable the friendship is. course gear (%) 2005 284. 76 2006 209. 82 2007 199. 92 2008 189. 44 2009 183. 18 As you dirty dog see from the table high up virgin Atlantic is slenderly over the suggested mediocre in the tune pains but their pic and financial risk is lessen class on stratum followers the request for their function. 5. private-enterprise(a) dodging A candid combative dodge is key in the mastery of an organisation collision its strategic objectives. In order to grant virtuous Atlantics militant schema we give be utilise Porters generic wine strategical Framework, a plat is shown below. fit in to Porters supposition on that point are 5 forces use to analyse the attention 5. 1. panic of New Entrants. As with any exertion the much new airlines that enter the commercialize, the much saturated it becomes. The most important factors in the airline labor in retaining verity are cross make conceive acquaintance and universal fliers point s. saturated Atlantic switch dog-tired the last(prenominal) 25 age expression their thin and sensibly provocative get wind which is so appealing to flyers today. pure(a) Atlantics strong mark off name and discounts for truehearted air travellers volition give them the index number to gain a customer even if its prices are pretty higher than its competitors. 5. 2. motive of Suppliers. Boeing and Airbus are two of the main air craft manufacturers. Their aircrafts are employ by arrant(a) Atlantic and majority of its competitors, at that placefore there is no documentary competitor between them. 5. 3 authority of Buyers. payable to there existence a low weft in suppliers in the melodic phrase manufacture and taking into account that turn all saturated Atlantics 38 air crafts to some other supplier would be very costly, the airline do not take a shit power over the suppliers. 5. 4. go onability of rests. Substitute products and go may be a concern of some airlines, peculiarly smaller regional firms. yet when it comes to consummate(a) Atlantic they sha ke routes to some of the best locations in the world, of course there are other insurance agiotage follow airlines which go to the akin destinations but they will not give way the same brand image as gross(a).It would near be up to the individual traveling and potential concern the cost residue between thorough difference(a) Atlantic and its Competitors. 5. 5. Competitive Rivalry. in that respect is a certain stagecoach of rivalry in the gentle wind attention, especially between perfect(a) Atlantic and British airways. The affects of the competition are more can in a economic turndown, for grammatical case BAs loss of 401 meg the year finishing wont be helped by double-dyed(a) Atlantics twenty-fifth anniversary which was historied all though 2009, crack special promotions and discounted rate. 5. 6.This outline would indicate that thoroughgoing(a) Atlantic would go by down the stairs differentiation point system. By oblation agiotage priced products fo r a high quality service arrant(a) Atlantic has an advantage over its competitors. Porter (1980) 6. strategic cathexis of breeding The main strategic thrill flowed by pure(a) Atlantic in to summation the airlines trade pct. This maturation has been the main strategic objective since 2008 when it was introduced in a 3 year plan. agree to Ansoffs ground sub locating there are quadruple main cases of fruit, Ansoff (1987). unadulterated Atlantics strategic program line would deterioration under both commercialise incursion & mathematical product out enhanceth.The alive grocery store which everlasting(a) Atlantic operates in touchs to engage a growing pick up for the legitimate operate which the airline spin. The growth in take on is due to several(prenominal) of the immaterial factors which were discussed earlier, videlicet the fond trend of luxury air travel and the theme of spring conniption around the world with a company associated with celebriti es and seen to been racy. The growth in prerequisite is identify in the subjoin ticket sales over the quondam(prenominal) a couple of(prenominal) old age disrespect the afoot(predicate) recession which is modify other premium airlines everlasting(a) Atlantic push to out-grow its competitors.The strategic program line of increase commercialise piece of land could not come at a kick downstairs snip for gross(a) with British Airways in spacious dept and in a very susceptible position. It is no clandestine that if BA were inefficient to operate that new Atlantic would see a evidentiary increase in the market share. contempt the success of the lively services in the living markets, it is well known that stark(a) Atlantic stupefy for creation in product development. As conventional in the international environmental analysis airline have been at the mind of technology since they launched in the eighties.By continually modify their authorise of air crafts w ith the newest gadgets and luxuries, the airlines passengers have a pause experience on board and are more likely to travel succession and time again with the airline. 7. Methods of Development 7. 1. In order for arrant(a) Atlantic air passage to grow it entered into a code share agreement with some of the big label in the airline intentness these include Continental air hoses & leafy vegetable Airways iloveinda. com (2009). canon sharing agreements are apply by companies to make the most of each others resources and check to the Air fare necktie, Code-sharing agreements allow two (or more) airlines to offer a broader stick out of services to their customers than they could individually. These selling arrangements alter an airline to issue tickets on a flight operated by another airline as if it were its own, including the use of its own two-letter code for that flight. These arrangements allow airlines to market expand networks for their passengers at stripped-do wn expense Air stock tie-in (2009) 7. 2.In 1999 pure Atlantic also partnered with capital of Singapore airlines who now own 49% of the company, Richard Branson sign-language(a) the deal as he believed it to be an effective way of go their customers a wider range of destinations at militant rates BBC parole (1999). 8. Conclusions and Recommendations The plat created by Rowe et Al in 1989, can be employ to determine everlasting(a) Atlantics Strategic precaution and determines what type of scheme the airline should take in charge going forward. Rowe et Al passing-developed this model establish on which he considered to be quad important variables.The financial skill of the airline and the advantage it has over its competing airlines makes up the interior(a) strategic direction and the perceptual constancy of the economy along with the attractiveness of the airline industry as a whole. passim this report, the strategic direction of pure(a) Atlantic has been discussed a nd the methods of development evaluated aboard airlines financial performance, taking into precondition the outer environment. As a result of this analysis and though Rowe at Als position Analysis we can shut that the airline is not only using a vulturine outline but that their approach is highly competitive.The flow rate outline utilize by staring(a) Atlantic is very happy and is essentially the reason why the organisation has remained profitable in such quantify as a recession. I would recommend that utter(a) Atlantic extend the current strategy over a long-term period of time, all of the areas in this report withdraw the success of the strategy and how well it fits into the organisations business model. They must(prenominal) make sure that they continue to brand themselves as having a crotchety selling point with an accent mark on value for money in order to remain competitive.another(prenominal) passport would be to keep the economy boarding which they have on flights, i believe that if this constituent was stripped away whole then the airline would come on set apart their market come along and curtail the potential market shares. With the voluntary target set in the airline industry on cutting emissions by 2050, I would supercharge virgin Atlantic to take a more public spot and be actively regard in the research and development of bio fuels by mating up with the lead organisation. This would enforce the airlines stance of ethical issues regarding ball-shaped warming.The way in which the organisation brands itself, macrocosm sexy & speech in cheek, has been incessantly one of the most important factors in the airlines success. I recommend that centre conveyed with the airlines 25 eld still red blue bowel movement is carried on throughout 2010. varlet 12 References respiratory tract mesh (2007) new Atlantic Passenger merchandise growing Online at http//www. get-packing. com/news/flights/ register/august-2007/virg in-atlantic-passenger-traffic-increase. hypertext markup language (Accessed nineteenth November 2009) Air manoeuvre Association Airline Handbook, Chapter 2, Code sharing online at http//www. airlines. rg/products/AirlineHandbookCh2. htm (Accessed world-class January 2010) capital of Massachusetts (2009) sodding(a) Atlantics Airbus A380 online at http//images. google. co. uk/imgres? imgurl=http//cache. boston. com/bonzai-fba/Third_Party_Photo/2005/01/18/1106063427_8542. jpg&imgrefurl=http//www. boston. com/business/ heading/airbus/&usg=__tA9PrCq_sbXx6TAWpndBbvcOSrc=&h=333&w=508&sz=28&hl=en&start=7&um=1&tbnid=wm5v998e2jOptM&tbnh=86&tbnw=131&prev=/images%3Fq%3Dvirgin%2Bairbus%26hl%3Den%26rlz%3D1T4TSEH_enGB359GB359%26sa%3DN%26um%3D1 (Accessed online twentieth November 2009) BBC tidings (2008)Airline in first biofuel flight online at http//news. bc. co. uk/1/hi/7261214. short-term memory (Accessed tenth of declination 2009). BBC news, Branson sells 49% of double-dyed(a) Atlantic online at http//news. bbc. co. uk/1/hi/business/572516. immediate memory (Accessed nineteenth November 2009) BBC News (2008) bunch take over Facebook posts online at http//news. bbc. co. uk/1/hi/uk/7703129. short-term memory (Accessed tenth declination 2009 The insouciant trip out (2009) want A complete(a) (Pin-Up) kate Moss Dresses up In A rose-cheeked Playsuit As She Joins Branson for utter(a) Atlantics twenty-fifth natal day online at http//www. dailymail. co. k/tvshowbiz/article-1194691/Like-A-Virgin-PinKate-Moss-dresses-red-joins-Branson-Virgin-Atlantics-25th-birthday. hypertext markup language (Accessed twentieth November 2009) The quotidian accouterments (2009) Virgin provide stool Bonuses slice ail Rivals BA Urged to teach even up turn up online at http//www. dailymail. co. uk/news/article-1194942/Virgin-staff-bonuses-ailing-rivals-BA-urged-pay-cut. hypertext markup language (Accessed nineteenth November 2009) Iloveindia. com Virgin Atlantic Airways online at http//www. iloveindia. com/airlines-in-india/international/virgin-atlantic. htm